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Company Story & Mission

Weddings are expensive and daunting. Brides are overwhelmed - not only are there a seemingly endless number of decisions to make, as of June 2021, an average American wedding cost $22,500!

One constant for American brides is that almost every one of them touches David's Bridal at some point in the wedding planning process - David's has proven to be a solution for one in three brides for the most important/emotional decision - her dress. PearlbyDavid's is a continuation of this relationship, and will be her ally by providing a digital toolkit for wedding planning: helping brides search for and communicate with trusted vendors.

Originally Forever Bride (founded in 2010, acquired by David's in 2022), this platform was created because the wedding industry was in the middle of a massive shift. Over a decade earlier, the internet had changed the way brides planned weddings, but the digital space became quickly saturated with ads, pop-ups, and annoying features that removed the very thing brides wanted in the first place: connection with the people who would help to create the wedding of her dreams. Brides were seeking deeper connection with authentic local businesses.

Pearl by David's mission is to empower a meaningful relationship based on trust, starting with great ongoing education and community for vendors, and fueling an authentic experience with real people who care about the couple.

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About David's Bridal

With 70 years of experience dressing customers for all of life's special occasions, David's Bridal is built on the idea that everyone deserves to have the attire of their dreams regardless of style preference, shape, size, or budget. We believe in: CELEBRATING all life's magical moments, INNOVATING so we are always serving her, PERSONALIZING everything so it's all done her way, DESIGNING the most luxurious designs and details, and finally, KINDNESS - so she doesn't have to worry about anything. It is our mission to help anyone and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David's Bridal is dedicated to helping each customer, with the assistance of online planning tools and resources powered by Blueprint Registry and Rustic Wedding Chic, knowledgeable stylists, and expert alteration artisans who will guide them through the entire purchasing journey. With more than 300 stores located across the US, Canada, UK, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, QuinceaƱera, graduations, prom, communications, or simply making the world her runway and beyond. Additionally, David's recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness and bravery of those who serve others in their community. To learn more about David's Bridal, visit, download the Planning App , and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

Media Contact:
David's Bridal
SOURCE David's Bridal, Inc.

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