Bev was founded by Alix Peabody in 2017 after she noticed a discrepancy in alcohol marketing that spoke at women, but not to them. Thus, Bev was born to help bridge the gap between female-identifying alcohol consumers and products they could relate to in an authentic and uplifting way. Bev’s vision is to redefine the beverage industry from the inside out by giving a voice to women in a space where there’s never really been one. this one’s for the ladies - and the dudes who are doing it right! As a brand, Bev represents much more than canned wine: it’s a movement, rooted in the concepts of empowering underserved communities, owning your fun, and revitalizing the traditional beverage industry.