If your wedding dress (or your mom’s or grandma’s or even great-grandma’s) is packed away in a closet or box—too sentimental to sell, too precious to part with—you’re not alone! Many brides wonder how to repurpose their wedding dress after the big day. The good news? There are beautiful, meaningful ways to transform your gown into keepsakes or other ensembles you’ll actually cherish and wear. From custom robes to Christening blankets, you can upcycle your gown (or theirs!) and carry the magic into new chapters of life.
One company leading the charge is Unbox the Dress, the first online wedding dress transformation service—and now a proud partner of David’s Bridal.
The Rise of Upcycling Wedding Dresses
More and more brides are looking for sustainable, sentimental ways to extend the magic of their wedding gown beyond a single wear. Upcycling isn’t just a trend—it’s a movement rooted in personalization, preservation, and purpose. It’s also a beautiful way to remember the love from generations before. Maybe you don’t see yourself walking down the aisle in your mom’s gown, but you can repurpose it into a stunning LWD for your rehearsal dinner—the possibilities are endless.
That’s where Unbox the Dress shines.
Founded in 2017, the company was the first online wedding dress transformation service, offering a seamless, personalized process to turn gowns from any era into everything from memory quilts and robes to clutch bags, baby outfits, ornaments, or framed art—you name it. Their team of skilled designers and seamstresses act you’re your personal fairy godmother—carefully deconstructing your dress to create keepsakes you’ll actually use (and love).
Have a question? Check out their FAQs!
How It Works
- Start With a Design Quiz: Tell Unbox the Dress about your gown and what you’d like to create. The quiz builds a personalized wishlist of products just for you.
- Ship Your Dress in a Secure DressBox: They’ll send you a reusable, waterproof, lockable DressBox with a pre-paid return label.
- Meet Your Designer: Once your dress arrives, you’ll have a virtual consultation to finalize your keepsake designs—highlighting your favorite embellishments or addressing any concerns.
- Unbox the Magic: After about 15 weeks, your transformed items arrive. Grab tissues—it’s an emotional moment.
- Keep the Memories Going: Didn’t use all your fabric? No worries. They’ll store it safely for six months so you can create more heirlooms when you’re ready.
Order your DressBox or take their quiz now to get started!
David’s Bridal x Unbox the Dress: A New York Bridal Fashion Week First
To kick off this meaningful partnership, David’s worked with Unbox the Dress to upcycle deadstock gowns into one-of-a-kind, handcrafted gift bags for attendees at this year’s New York Bridal Fashion Week. It’s a celebration of creativity, sustainability, and the beauty of second chances—everything this collaboration stands for.
The future of fashion is circular, and Unbox the Dress proves that your most cherished garment doesn’t need to fade into storage. Whether you’re a newlywed, a second-time bride, or the proud keeper of a vintage gown, this is your sign to turn the past into something beautiful for the future! But don’t just take it from us—read their testimonials for tear-jerking stories from real satisfied customers.
Looking for more inspo? Check out Pearl by David’s for all the latest trends, advice, and more.
