Finding the right leads can we overwhelming…so we made it easier! Pearl Planner by David’s Bridal learns each couple’s style, budget, location, and timing, and recommends the wedding vendors that actually match—like you. It’s the first-of-its-kind AI wedding planning tool built not only for couples, but also for the pros who power their big day.
TL;DR: This means no endless directories and decision fatigue for them, and actual leads with your ideal clients for you! If you’re a wedding vendor looking to reach engaged couples at the exact moment they’re ready to book (and we’re guessing you are!), here’s everything you need to know about Pearl Planner.

What Is Pearl Planner? The AI Wedding Planning Platform Connecting Vendors & Couples
Pearl Planner is a free, AI-powered planning platform from David’s Bridal designed for modern couples. It helps each define their wedding aesthetic, build custom Vision Boards, generate personalized checklists and dynamic timelines, create wedding websites, and get real-time vendor recommendations—automatically tailored to their style, budget, and location.
But for vendors? It’s a smarter way to get discovered! Inside each personalized dashboard, Pearl Planner surfaces vendors from our Pearl by David’s Vendor Directory based on the user’s wedding stage, checklist tasks, and planning preferences. That means your wedding business shows up at the exact moment when a couple is reaches their vendor-specific tasks, with higher intent and way less noise.

How Pearl Planner Helps Wedding Vendors Get Booked Smarter with AI
Here’s a peek into how our vendors benefit from Pearl Planner:
- A couple opens their checklist and taps “Book a Photographer.”
- Pearl Planner recommends relevant pros based on that couple’s style, timeline, and location.
- If you’re in the directory and a match—you show up right there.
It’s intuitive. It’s well-timed. And it’s designed to drive real bookings.
Vendor Benefits: Why Pros Are Joining Pearl by David’s
Thousands of vendors across categories from botanical gardens to beauty gurus are already using Pearl by David’s to grow their business. Here’s what you get:
- Branded storefront in the Vendor Directory
- Verified badge on your Storefront—so couples know you rule
- Recommendations based on planning tasks (not static ads!)
- In-store exposure at David’s Bridal locations nationwide
- AI-powered placement that’s smarter and more targeted

Why Pearl Planner Recommends Vendors at the Perfect Time
Couples aren’t combing through outdated spreadsheets or generic directories anymore. They’re asking AI what to do next…and expecting it to know! Pearl Planner is the only AI wedding planning tool that integrates real vendors into a couple’s timeline and task flow in real time. So while others are shouting for attention, you’re already in the room—right on the checklist, right when it counts.
How to Get Featured in Pearl Planner’s Vendor Directory
If you’re a wedding pro looking to connect with modern couples in a smarter, more seamless way, now’s the time. Join the Pearl by David’s Vendor Directory and get featured where decisions are made.